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Pay-to-Play in the Liquor Biz
As with anything, there are lots of aspects of the liquor business that consumers don’t see, and that we didn’t understand when we started out 20 years ago. We would occasionally be surprised by what was asked of us, or of the added layers of regulations and rules. Surprises don’t happen much anymore, but one happened recently.
On a recent trip to Kansas City, I was taken by one of our distributor’s people to a lovely restaurant in Lee Summit. Their menu seemed to be full of fresh, seasonal flavors, with local peaches featured in some great dishes. Seemed like the right kind of place for us and our handmade, small-batch spirits.
We had lunch, and waited for the head bartender to arrive. Instead of any discussion of our company, our products, drink ideas, etc., however, the head bartender’s first statement was basically this:
“I can make anything taste good. For example, I use this mediocre citrus vodka (holding up a brand I’ve never heard of) and it’s in my number one selling cocktail. You know why I do that? Because they gave me Chiefs Tickets. So, if you want me to consider bringing in your products, I need to know what you’re going to do for me or for my guys (pointing to another bartender). For starters, how about a hotel stay and a meal at a nice restaurant in Chicago?”
Wow.
Now, I know this kind of thing goes on from time to time. When we switched over to our first large wholesaler, there were those phone-only conversations about what it would cost to be on the menu at this group of restaurants or that one, to see if we would entertain it. But, to have someone so blatantly state a demand like this over the bar during their lunch service was a first-time experience for me.
Herein lies one of the quirks of the liquor business. It is generally illegal for a manufacturer (distiller, brewer, etc.) to give anything “of value” to a licensed retailer (bar/restaurant/liquor store/etc.) as an inducement to purchase their products or to promote them over another brand. Both federal laws and state laws address this, although the state laws vary. For example, in Illinois, there are specific dollar limits on how much a supplier can spend on signage for a store, and very specific rules on what can be on the sign. Suffice to say, some things are allowed that benefit both the retailer and the brand, but there specific rules & limits, and sports tickets, hotel stays, etc. are not on the list.
I thought about pointing out that what he asked for is illegal, but I expect he already knew that. And he probably knows there isn’t a huge risk of any enforcement. I am not sure about Missouri, but the risk is very low in Illinois, based on my experience. The system seems to be complaint driven, and the vast majority of people aren’t going to stick their neck out to report something, especially when there isn’t a paper trail (and there almost never is).
At the same time, I am not going to engage in illegal pay-to-play activities just because some others do. I am a lawyer by training and I took an oath to follow the law. Honestly, it’s a real barrier sometimes in this business and in these times in the world, but my word still means something to me.
And, at least he let us know where he stands. Now it makes sense why he hadn’t bought much from our wholesaler, and we know not to waste any more time on that place or any other place he goes. Unfortunately, he may influence those around him to approach things this way too, which does not bode well for those of us who do not operate that way.
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Boozy Book Club: Cozy Mysteries
We haven’t read many mysteries in the Boozy Book Club over the last 7+ years – so I suppose we are rounding out the collection. And, we have a couple of members now who are big fans of mysteries, especially so-called “cozy mysteries” who have lobbied for them.
One we chose was distilling or spirit-related, and one was seasonal. The third was neither of those, but is beloved by the recommender. In September, it was Single Malt Murder by Melinda Mullet. In October, we read Hallowe’en Party by Agatha Christie. And, we rounded out the series for November by reading Still Life by Louise Penny.
“Cozy Mystery”
In September, we had a lengthy discussion about the term “cozy mystery” and what does and does not qualify. It seems the term has evolved over time, and some would argue about what is and is not considered a cozy mystery today. In general, they are characterized by involving a mystery to be solved (obviously), usually a murder. However, the details of the murder are not described in detail – there is no graphic violence in the novel. Typically, if there is romance, there is no graphic sex, and not really any cursing or foul language, nor drug use, etc.. The mystery is solved at the end, and you won’t be afraid to sleep after reading the book.
Some other criteria often applied include that the main character/protagonist is not a police officer/detective and is a likeable character; there is often a loveable animal character, and the setting is a small town or event where there is a limited number of suspects. Some familiar examples from television series of my youth include Murder She Wrote, Matlock and such. Heck, even Scooby Doo might be seen as a cozy mystery series.
If you’re looking for something to escape from your everyday troubles and read that is enjoyable, engaging, and PG rated, you should check out a cozy mystery. Of the three we read, I think I’d suggest Still Life by Louise Penny as the best one to start with – and bonus, if you like it, there’s a whole series of books after that one.
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Politics & Small Business
Yesterday, someone unsubscribed from our monthly email newsletter. That happens sometimes, and I’ve learned long ago not to take it personally. However, this person gave the following explanation: “You made it known that you hated Hillary Clinton when she first ran for president. I am a democrat and found that that was an uncalled for acknowledgement of your political choices.”
Huh?
First of all, that’s simply not true. Also, that was eight years ago, and you’ve only just now decided to unsubscribe from our newsletter? Wow!
Attempting Apoliticality
From our earliest days, we have tried very hard to keep our personal politics out of our business. Being located 30 miles outside of downtown Chicago, we are in an area where a wide range of political views are held, and we didn’t want to alienate potential customers before they even learned about our company and what we make. Until the last couple of election cycles, most of the elected officials in our area were Republicans, typically moderate ones (which don’t really seem to exist much anymore?). Then, as the local Republicans moved to the right, a blue wave swept through. Now, many of the offices are held by Democrats. Both sides lobby vigorously and campaign aggressively to improve their position each election.
We are a small business, and we want to stay in business. So in most cases, if you want to pay us to host your event in our tasting room and to spend money with us, we’ll do it. Over the years, we have hosted many events for Democrats, Republicans and Libertarians. We have also hosted many clubs, organizations and charities, and even a local Free Mason group once (who would go completely silent when we would pop our head in to see if they needed anything).
We train our staff to make sure each and every guest feels welcome in our tasting room, and that everyone is welcome here. We ask our team to let us know if ever an instance were to arise where a guest was making the employee, or another guest, uncomfortable for any reason. We have incredibly wonderful customers, and that type of thing doesn’t ever really happen — we are grateful for that fact. We aim to bring that welcoming spirit to everything we do and every event we host or participate in, viewing each as an opportunity to showcase our art in the form of spirits and cocktails.
So, Back to the Huh?
So we were a bit surprised when we saw the note with the unsubscribe request. We have never endeavored to make our personal political views part of our business. Upon reflection, I suspect this person’s statement is tied to a promotional title that a local Republican group used for an event they held here in 2016 — “Beat Hillary at the Distillery.” The facts are that we hosted the local Republican party for a fundraising event, similar to how we had hosted the local Democrats on a different day that election season. We did not support, advertise or endorse their event or its name, and did not even know what they were calling it until the day of the event. We charged them the same pricing as we charged anyone for any event at that time. We also did not support, advertise or endorse any other political event we hosted.
Do Nothing, or…
In these extremely polarized times, I don’t think there is any point in responding to the person who unsubscribed. Undoubtedly, I would not change their mind on what they think they know, and it might expand into a larger hulabaloo (such a good word). Not worth it.
Yet, I am left pondering the situation. Is it still advisable, and is it possible, to keep your personal politics out of your small business? When someone has the wrong impression of you, is it worth correcting it? While we almost never discuss politics in our business, when it happens we often hear perspectives that align with our own, but not always. We recognize that some of our customers would not vote the same way as us, just like they may or may not like the same spirit or cocktail as us. Heck, Derek and I do not agree amongst ourselves on certain issues — we agree on most of the big ones, but not everything. The ways we are different is part of what makes the world a beautiful place. When it comes to politics, we would advocate first and foremost for each of us to be informed, think critically, and actually vote and participate in the process. Is that enough in these times? Hmmm.
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Boozy Book Club vol. 22
So, it’s been a minute since I’ve written about books! The Boozy Book Club continues to meet, but it’s been a heckuva year for me, so I haven’t read all the books, and I stopped making cocktail flights for the books for now. So far this year my mother, my aunt, and my dog have all died. I’ve had RSV, the flu and Covid, and I was in a car accident in May that resulted in a totaled car AND a broken arm, for which I have only just completed physical therapy. My father-in-law has been in the hospital multiple times and is now in hospice, and I have been trying to spend time with my father, who is still grieving the loss of my mother and coping with his own challenges. And, I’m still working full-time plus and running my small business Maybe I’ll write about some of that, we’ll see.
Suffice to say, there have been many cocktails in my world this year, but not as many books as I would have liked. I surely hope things are calming down now, and that I’ll be able to get back to reading more regularly.
AUGUST READ: Snow in August by Pete Hamill
For August, we read Snow in August by Pete Hamill. I listened to it rather than reading it, and it was slow at the start while the story got going. I loved the main characters, and much of this book was truly wonderful. It felt authentic, and I cared about the characters and what happened to them. And, I learned some new-to-me folklore and history. Yet I was frustrated by what happened to the main characters, and that no one would do anything to stop the thugs terrorizing the neighborhood. Witnesses wouldn’t speak up, police were not trusted and not able to stop things, clergy wouldn’t intervene, etc. The main characters wouldn’t “rat” on the perpetrators of horrendous violence, and without anyone speaking up, the police were powerless to stop it. I struggled with the pervasive view that “squealing” or “ratting out” is shameful, while understanding that it is often based on lived experiences in other places where the police and government most certainly cannot be trusted.
It’s a vicious cycle that repeats regularly today in many communities where gangs and crime are a problem – a lack of trust in the authorities and whether they can (will) protect you, as well as a realistic fear that speaking out will put your loved ones (and yourself) in greater danger. When you can’t just pick up and move away, it’s a much tougher decision to speak up about what happens.
Great Discussion
We had a very interesting conversation about the book last night, and a few points were made that I hadn’t considered. The one that stuck out most was, did it really snow in August? Was the ending a fantasy, was Michael dead, or did it really happen? Did everything actually get fixed, or did something else (or nothing else) actually happen? Hmmm.
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Boozy Book Club vol. 14
Well, it’s been a busy few months and I fell off the wagon with regard to documenting our cocktails for Boozy Book Club. Here are the highlights for December:
Book Club Book: we chose Christmas on Ice by David Sedaris; in December, we aim for something short & sweet, ideally holiday-themed. This one was spot on.
Book Club Drinks:
There aren’t really any cocktails mentioned in the essays in this book. There are some very funny moments, a few offensive/racist remarks, and definitely some memorable characters (Mrs. Dunbar, Dinah the Christmas Whore, The Cow (and the Turkey)… I could go on). It was a delightful change of pace, and a fun book to listen to – the author read it himself, which was wonderful.
So…. I’ve chosen a few fun holiday drinks, all of which I could claim are tied to the litany of drinks offered in the story about Dinah the Christmas Whore:
- Cranberry Ginger Gimlet – North Shore Gin No. 6, fresh lime, cranberry-ginger simple
- Holiday Old Fashioned – NS American Whiskey, orange, baking spices, bitters
- Holiday Coquito – NS Third Coast Rum, coconut, condensed milk, baking spices
Happy Holidays and happy reading!
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Boozy Book Club vol. 10
This month, we read another heartfelt book about characters dealing with terrible tragedy, and finding a way to go forward. This one had an even more tragic event than the last two — a mass shooting event in a small town. We are the Light by Matthew Quick is a compelling read (or listen, in my case), especially once you reach about the halfway point — you care about these characters, and want to know what becomes of them and their movie project.
The story is told through the lens of Jungian analysis, which is not something anyone in our group has experienced, and it contains a lot of discussion about male energy and toxic masculinity, and dives deep into the relationships and internal feelings and thoughts of several male characters along the way.
Unfortunately, there weren’t any drinks in this book for us to feature in our discussion (the author mentions in this interview with Skylark Bookshop that he went sober a few years ago, so I’m not surprised). So, I improvised.
I did manage to come up with one classic cocktail with a name that seems to suit this book. The Fallen Angel appears in the Savoy Cocktail Book with the comment “It has never been made quite clear as to whether this is intended to be taken by the Angel before or after falling; as an encouragement or as a consolation.”
Fallen Angel
1 Dash Angostura Bitters
2 Dashes Creme de Menthe (1/12 oz Giffard Menthe Pastille)
the Juice of 1 Lemon or 1/2 Lime (3/4 oz fresh lemon juice)
1 Glass Dry Gin (1-3/4 oz North Shore Gin No. 6)
(I added 1/2 oz Plain Simple as well a few drops of saline solution, taking Difford’s Guide’s recommendations)
Shake with ice, strain into chilled cocktail glass. Garnish with lemon peel or a mint sprig, or both.The other drinks I served wit the book were a delicious grapefruit rum punch (with a grapefruit oleo saccharum) and a whiskey sour variant with some fresh summer herbs. I like to mix up the base spirits and styles/types of cocktails each month, to keep it interesting.
We had a good discussion about the book; most of us liked it, but a few in the group had some gripes, mostly about the abundant discussion of toxic masculinity and male energy. A few of us found the Jungian analysis/Jungian philosophy discussions a bit much as well. According to that video interview, Mr. Quick is a Jungian devotee, and credits Jungian analysis with changing his life, so it makes sense for him to include it in his novel.
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Boozy Book Club vol. 9
Our latest book was Remarkably Bright Creatures by Shelby van Pelt. Our group rarely chooses best sellers, but for July we seem to have chosen a book that many people are reading and discussing right now. Since it’s a thoroughly enjoyable, heartfelt book with compelling characters and an intriguing story line, I am not surprised!
We had a great discussion, and everyone seemed to really enjoy this book. The characters are well-developed, and became people (and creatures) that you care about and could envision in real life. So, our conversation was often about what they were doing and the choices they made, rather than about how they were written about by the author.
There isn’t much drinking in this book, aside from Ethan’s love of Islay Scotch and the occasional beer or glass of wine. So, I took inspiration from the main character’s Swedish roots, and one of the objects discussed in the book for two of our choices. The cocktails were:
- Dala Horse (Pour 1.5 oz NS Gin 6, .5 oz lingonberry cordial and .5 oz fresh lime over ice, top with ginger beer & stir, garnish with skewer of berries or lime wedge, or both). This is a cocktail we created a few years ago for one of our Midsommar celebrations at the distillery, named in honor of the Dala Horse, which is a minor character in this book.
- Muddled Mary – a refreshing, delicious cocktail that uses a classic Scandinavian spirit, aquavit, as its main ingredient. Muddle 5-6 fresh cherry tomatoes with .5 oz fresh lemon juice and .5 oz plain simple, add a few leaves of fresh herbs and 1.75 oz NS Aquavit, shake with ice. Fine strain (double strain) into a chilled coupe glass. Garnish with an additional cherry tomato on the rim of the glass.
- Sea Smoke Old Fashioned – in honor of one of the character’s love of smoky whisky, we created an old fashioned with smoke notes; Stir 2 oz NS Malt Whiskey, .5 oz Demerara Simple and 4 dashes Owl & Whale Sea Smoke Bitters with ice, strain into a glass over fresh ice. Garnish with an orange peel.
This was our largest book club gathering to date – we had to move to a different room with more space! It was nice to see some new faces; hopefully we’ll see them at future meetings of the NSD boozy book club.
- Dala Horse (Pour 1.5 oz NS Gin 6, .5 oz lingonberry cordial and .5 oz fresh lime over ice, top with ginger beer & stir, garnish with skewer of berries or lime wedge, or both). This is a cocktail we created a few years ago for one of our Midsommar celebrations at the distillery, named in honor of the Dala Horse, which is a minor character in this book.
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Boozy Book Club vol. 5-8
The last few months have been pretty crazy, and I managed to fall WAY behind in documenting the boozy book club reads & cocktails. Here’s a quick catchup post for what I remember from the ones I missed, to soon be followed by a recap of our latest read & cocktails. Hopefully my life has calmed down enough for me to stay on track going forward!
March 2023: Persepolis
Marjane Satrapi’s graphic novel came out over 20 years ago, and was made into a movie — I always meant to read it or see the movie, or both, but hadn’t. So, it was great to read it as part of our boozy book club. It was our first graphic novel, which was a nice change of pace. Of course, this one didn’t work well as an audiobook, and it also didn’t seem like it would work well on an e-reader, so I purchased a hard copy. I found the reading experience to be different in a really interesting way — the drawings helped illuminate the text in my mind in a way I hadn’t experienced before, and I really enjoyed it. Since the main character is a child, and the book is mostly set in Iran during the Islamic Revolution, there wasn’t much drinking on which to base our book discussion cocktails. So, I used ingredients that were common in Persian culture, such as pomegranate, cardamom, lime, dates and rose water. Unfortunately, too much time has passed for me to be able to describe exactly what I served.
April 2023: Notes from a Small Island
Then, we read Bill Bryson musings about returning to his beloved England for a reunion tour. I must admit, I did not finish this book — after awhile, it felt a bit like being hammered over the head by the same stuff over and over and I had a lot of family stuff going on. I suppose I am a bit of an Anglophile, and there were some genuinely funny moments and stories in this book, but honestly I can’t remember any of them by now. And, I can’t remember what drinks I served, so they weren’t particularly memorable either, I guess!
May 2023: The Spare Man
Mary Robinette Kowal’s latest novel had a new cocktail for every chapter and the main characters are cocktail aficionados! This whodunit set in a spaceship traveling to Mars was a lot of fun, and everyone seemed to really enjoy it. And, it had some good cocktail-oriented descriptions as well, including an adorable dog named Gimlet. For our boozy book club meeting, I chose three cocktails from that book that we have not tried before. Side note – I did try a couple of the other drinks in the book before choosing these, but they were not good (and therefore I did not serve them) – so be aware that not all of them are winners. The ones we enjoyed were:
- The Obituary Cocktail (2 oz gin, .25 oz absinthe, .25 oz dry vermouth, stirred, garnish with lemon peel), which was boozy and delicious – basically a riff on a Martini
- Remember the Maine – 2 oz rye (we used high-rye bourbon), .75 oz sweet vermouth, .25 oz cherry heering, 1 dash absinthe – stir with ice, strain and garnish with a cocktail cherry), which was also boozy and delicious – basically a riff on a Manhattan
- Tailspin – another boozy winner, with lots of layers of flavors (.75 oz gin, .75 oz sweet vermouth, .75 oz green chartreuse, 1/2 tsp campari, stir with ice, garnish with lemon twist & cocktail cherry), this one was very interesting and also very boozy
June 2023: The Guncle by Steven Rowley
Starting in June, we seem to have embarked on a series of books that involve characters who have suffered tremendous losses, and the books are about them navigating their way to the other side and to connecting with people who care about them. You’ll see what I mean when you read about the July book in my next post, and you’ll see it in the August one too.
I listened to The Guncle, which is read by the author himself. It is one of my favorite audio books to date – Rowley did such a fantastic job of conveying the depth and complexity of the emotions running through this book, and kept me thoroughly engaged throughout the story. Humor, love, sadness and vivid, true-to-life characters – a great book.
There is definitely drinking in this book, but it’s mostly vodka on the rocks or Martinis, with a mimosa or sparkling wine thrown in for good measure. There is an epic scene with Pina Coladas, so we had one of those, of course. Unfortunately, I can’t remember the third drink. The two I remember are:
- Pina Colada (1.5 oz rum, .75 oz coconut syrup, 3 oz pineapple juice, .5 oz lime juice), garnish with lime wedge and pineapple leaf
- Summer Tonic – a dressed up G&T, with gin, tonic, rhubarb simple, fresh lemon, blueberries & lemon slices
Thanks for reading, and see you soon with a recap of our July read and cocktails!
- The Obituary Cocktail (2 oz gin, .25 oz absinthe, .25 oz dry vermouth, stirred, garnish with lemon peel), which was boozy and delicious – basically a riff on a Martini
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Boozy Book Club vol. 4
For February, which is Black History Month in the US, we’ve chosen a book about key figures in a legendary section of another Midwestern city, Detroit. Unlike some of our recent choices, this book actually has cocktails in it, too — it is Black Bottom Saints by Alice Randall. This book, technically labeled historical fiction, blends fact and imagination to portray 52 “saints,” each of whom was an important figure in the Black Bottom community of Detroit. And, each chapter ends with a cocktail recipe — so there were plenty of possibilities for our sipping while we discuss this book.
Unfortunately, I did not finish this book before we met — I have been listening to it, but have not has as much time and energy as I would have liked to listen in the last few weeks. My parents have recently moved to an assisted living community, and we’ve cleaned out their house to prepare it for sale, so a lot of my time and attention has been elsewhere. I can highly recommend the book Learning to Speak Alzheimers, if you have anyone in your life with dementia — I did make time to complete that book, as well as start some others on that topic.
Cocktails for the Book Discussion
There were a number of choices for this book, although some of the drinks were very similar to each other. I chose three drinks with different base spirits to keep it interesting, and followed the recipes as written in the book:
- Awakening Father (#41), for the Feast Day of Nat King Cole – 1/3 jigger of dry gin (1/2 oz Gin No. 11), 1/3 jigger of Italian vermouth (1/2 oz Carpana Antica), 1/3 jigger of French vermouth (1/2 oz of Noilly Prat Dry), 1 slice orange. Stir with ice, strain into chilled cocktail glass. Basically a take on a perfect Martini, with a touch of orange – boozy but good.
- The Uncommon Solution (#36), for the Feast Day of Lawrence Massey – 1 jigger of bourbon (1.5 oz), 1 pony of sweet vermouth (1 oz), 1 lime juice (1/2 oz), shake with ice then strain into cocktail glass and top with club soda.
- Fan Club (#50) for the Feast Day of Detroit Red and Moms Mabley – 1 jigger of Applejack (1.5 oz Starlight Distillery Applejack), 3/4 pony lemon juice (3/4 oz), 3/4 pony simple syrup; shake with ice, and serve in a sour glass. I actually had some small sour glasses (a bit like a coupe), and was delighted to use them – this cocktail went over very well with the group.
I had meant to try the Hotel Man (#44) for the Feast Day of John White instead of the Awakening Father, but forgot until after we were sipping – it calls for 1 jigger of Old Tom Gin (1.5 oz), 1/2 pony of French vermouth (.5 oz), 1/2 pony of Italian vermouth (.5 oz), and a cocktail onion for garnish. I tried it after we met, and it was pretty interesting – I liked it more than I expected, although as it sat and warmed, the onion started to be a little weird for me with the Old Tom gin’s floral notes.
- Awakening Father (#41), for the Feast Day of Nat King Cole – 1/3 jigger of dry gin (1/2 oz Gin No. 11), 1/3 jigger of Italian vermouth (1/2 oz Carpana Antica), 1/3 jigger of French vermouth (1/2 oz of Noilly Prat Dry), 1 slice orange. Stir with ice, strain into chilled cocktail glass. Basically a take on a perfect Martini, with a touch of orange – boozy but good.
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Drinking the House
I live outside Chicago, but I’ve spent several weeks in Colorado lately – mostly in southeast Aurora and in Longmont, and points in between them. My parents recently moved into an assisted living community, and I’ve been helping them get settled, taking over some of their affairs, and helping prepare their house for sale. Suffice to say, it’s been a lot — sometimes A LOT a lot.
So, I visited a few breweries during my trips — both to distract myself and to get some food & drink. So far, I’ve visited six or seven different breweries, all of which offer food (either with a house kitchen or a food truck). Unfortunately, most of the distilleries in the area do not offer food.
A few observations from these experiences:
- Brewery Customers were not Drinking Beer. In most cases, a decent number of guests were not drinking beer at all – they were drinking wine or cocktails. In at least TWO cases, I was the only person within my eyesight who was drinking the house beer – in one case, everyone else was drinking Coors/Coors Light or wine (and their beers there were decent, with a variety of styles available).
- None/Few Craft Spirits Offered. Most of the breweries that serve cocktails are carrying mass market spirits, not any/many of the ones made by their fellow craftspeople at local distilleries in their area (there are 90+ craft distilleries in Colorado, more than double the number in Illinois, even though Illinois has twice as many people in it).
- One Exceptional Brewery — one of my stops was unique, in that nearly everyone seemed to be drinking the house beers. This spot had live music and a food truck when I visited, so it was busy. They had other drink options, but no one was taking them. To be fair, it was a well established, widely distributed beer brand, and that might have been the key difference… at least one of the others I visited has been in business for 25+ years, but was a brewpub rather than a brewery with beer distributed around the country.
I own a small distillery, and I would be heartbroken if I walked into my place and saw most of the customers drinking something that I didn’t even make. We try to make spirits and cocktails that people will want to enjoy. And, while we offer two (local) beer options and two wines, we do not emphasize those in our offerings — they exist mostly for group events, where a small number of guests do not drink cocktails. We carry LOCAL beers only, made within 10-15 miles of us, even though many of our customers ask for macro beers. It is unfortunate that none of the breweries in our area feel that way about their spirit offerings, but I suppose I can take heart in the fact that it was consistent in Colorado, too.

- Brewery Customers were not Drinking Beer. In most cases, a decent number of guests were not drinking beer at all – they were drinking wine or cocktails. In at least TWO cases, I was the only person within my eyesight who was drinking the house beer – in one case, everyone else was drinking Coors/Coors Light or wine (and their beers there were decent, with a variety of styles available).